Cliq Digital (CLIQ) Q1 2025 earnings summary

Executive summary

• Sales/revenue declined 32% year-on-year to €50 million in 1Q 2025, mainly due to a strategic reduction in customer acquisition costs and challenging market conditions.

• EBITDA before special items fell 31% year-on-year to €3.7 million, with the margin stable at 7.3% due to cost management.

• Customer base dropped to 0.8 million from 1.1 million a year earlier; average LTV fell to €70.

• The 'Fit for the Future' transformation program concluded, embedding cost efficiencies, HR restructuring, and tech system consolidation.

• Potential partial public tender offer by Dylan Media and possible delisting from stock exchanges are under review, with no final decisions made.

Financial highlights

• Sales/revenue declined 32% year-on-year to €50 million, but showed a 4% sequential increase from the previous quarter.

• EBITDA before special items: €3.7 million (down 31% year-on-year); margin stable at 7.3%.

• Net profit rose to €0.9 million from €0.1 million, and EPS increased to €0.16 from €0.02 year-on-year.

• Net cash position improved to €13.6 million, up from €10.5 million at 1Q 2024 end.

• Operating free cash flow turned positive at €2.1 million, reversing a negative trend.

Outlook and guidance

• Full-year 2025 guidance reaffirmed: sales/revenue projected at €180–220 million, customer acquisition costs at €50–75 million, and EBITDA expected between €10–50 million.

• Achieving outlook depends on stabilizing sales and gaining traction from strategic shifts.

• Management expects further optimization of personnel and IT structure.