Cloetta (CLA) Investor Day 2025 summary

Strategic vision and priorities

• Launched a new vision to be the winning confectionery company inspiring a more joyful world, with a focus on outperforming the market and maintaining leadership in Northern Europe, led by CEO Katarina Tell.

• Strategic framework centers on winning with 10 Superbrands in core markets, growing beyond core (notably Germany, UK, North America), excelling in marketing and innovation, and selective M&A as an accelerator.

• Expansion of Superbrands includes new categories, channels, and geographies, leveraging strong local and international brands.

• Enhanced operating model and culture, including new OKR methodology for alignment and performance.

• Sustainability commitment to reduce carbon footprint by 46% by 2030, with reporting aligned to CSRD.

Financial targets and guidance

• Raised organic sales growth target from 1%-2% to 3%-4% per year, aiming to outpace the market's expected 2% CAGR.

• Long-term EBIT margin target remains at 14%, with a commitment to reach at least 12% by 2027 (from 10.6% in 2024).

• Strengthened leverage target to stay below 1.5x net debt/EBITDA, except for temporary increases due to compelling M&A.

• Updated dividend policy to pay at least 50% of profit before taxes, up from 40%-60%.

• CapEx to increase to 4%-5% of net sales over the next five years, then normalize to 3%-4%, with focus on capacity, efficiency, and Pick & Mix.

Business development and growth initiatives

• Superbrands now represent over 50% of turnover, with a goal to exceed 60%, and expansion strategy includes new channels and categories.

• Pick & Mix business re-engineered, now delivering EBIT above 7% and targeting 7%-9% margin, with plans to expand in the Nordics, Netherlands, U.K., Germany, and North America.

• Marketing and innovation model optimized for efficiency and scalability, with 75% of spend directed to consumer-facing media and increased digital focus.

• Launch of innovation hubs and margin-accretive NPDs to accelerate incremental growth and future relevance.

• Selective M&A will support strategic market entry and category expansion, especially in the UK, Germany, and next-generation treats.