Criteo (CRTO) Citi's 2024 Global TMT Conference summary

Leadership transition and succession planning

• CEO announced retirement after five years, completing a planned six-year turnaround one year early.

• A world-class leadership team and clear strategy are in place for the next 3–5 years.

• Heidrick & Struggles is conducting an internal and external search for the next CEO, focusing on execution, adtech experience, and cultural fit.

• The transition is designed to be seamless, with the outgoing CEO committed to ensuring smooth handover.

Business transformation and product evolution

• Shifted from a retargeting-only model to a full-funnel, precision-based suite, leveraging data and AI for acquisition, retention, and retargeting.

• Advertisers increasingly allocate larger, flexible budgets, trusting the platform to optimize across tactics.

• Expanded solutions have enabled the company to take share from other DSPs and performance marketers.

Retail media and agency relationships

• Retail media is a high-growth, high-relevance category, with 225 retailers onboarded and a focus on proximity to point of sale.

• Budgets are shifting from trade marketing and other digital channels into retail media, with agencies playing a growing role.

• Commerce Max platform has driven a 50% quarter-over-quarter increase in agency spend, signaling early but rapid adoption.