Dimed (PNVL3) Investor presentation summary

Strategic vision and growth

• Aims to be the leader in health, beauty, and wellness products and services, focusing on customer-centricity and value generation.

• Committed to doubling revenue and expanding market share by 2025, with a further goal to double the business again by 2030.

• Expansion strategy prioritizes the South and gradual entry into the Southeast, with a target of 950–1,000 stores and R$11.5–12 billion in revenue by 2030.

• Growth leverages demographic trends, such as population aging and the booming beauty market in Brazil.

Operational excellence and omnichannel experience

• Delivers a seamless, integrated customer journey across physical and digital channels, with physical stores as key accelerators of digital adoption.

• Maintains high standards in store execution, customer service, and product assortment, supported by continuous measurement of NPS and CSAT.

• Digital penetration is set to reach 25.7% by 2025, with personalized experiences and omnichannel logistics ensuring convenience and speed.

• Retail media and data-driven personalization enhance engagement and conversion, with Panvel Ads delivering high ROAS and incremental revenue.

Product leadership and innovation

• Proprietary brand portfolio exceeds 1,200 SKUs, driving differentiation, loyalty, and above-category profitability.

• Market share gains in generics, hygiene, and beauty, with leadership in several categories and strong performance in new launches.

• Strategic partnerships and rapid product launches keep the assortment fresh and relevant, with viral products and influencer engagement.

• Retail media and in-store digital innovation support supplier partnerships and customer engagement.