DISTIL (DIS) Trading Update summary

Financial performance

• Q1 revenues rose 206% year-on-year, from £119k to £364k, reflecting strong recovery after prior business remodelling.

• Marketing investment dropped 72% year-on-year, as last year's spend included a Red Leg TV commercial.

Brand and marketing initiatives

• RedLeg Spiced Rum engaged directly with consumers at The Great Escape Festival (80,000 attendees) and Taste of London (55,000 attendees).

• Consumer-facing events remain a key focus to drive brand awareness and trial.

E-commerce and channel development

• Launched RedLeg e-commerce site, enabling direct-to-consumer sales and a new revenue stream.

• Plans to expand online-exclusive products and branded merchandise to grow this channel.