Dogness (International) (DOGZ) Registration Filing summary

Company overview and business model

• Designs and manufactures pet products, including smart collars, leashes, feeders, and wellness items, with a focus on technology integration and vertical manufacturing.

• Operates as a British Virgin Islands holding company with subsidiaries in China, Hong Kong, Delaware, and the BVI; most operations and assets are in China.

• Exports a majority of products to the U.S. and Europe, selling through major retail chains and specialty pet stores, with a growing focus on smart pet technology and connected devices.

Financial performance and metrics

• R&D expenses were $610,439 in fiscal 2024, $931,078 in 2023, and $917,227 in 2022, representing 4.1%, 5.3%, and 3.4% of total revenues, respectively.

• Revenues from smart products were $4.4 million in 2024, $7.4 million in 2023, and $13.5 million in 2022, indicating a recent decline.

• Outstanding bank loans totaled $5.0 million as of June 30, 2024, with $1.7 million due in one year, $1.3 million in two years, and $2.0 million in three to five years.

Use of proceeds and capital allocation

• Will not receive proceeds from the resale of 750,000 Class A Common Shares by the selling shareholder; all registration costs are borne by the company, while selling costs are borne by the shareholder.

• Recent capital raises include $5 million in May 2024 and $6 million in May 2025 through private placements.