Fiskars (FSKRS) Investor Update summary

Strategic focus and organizational structure

• Business Area Fiskars operates as a distinct unit with a focus on the Fiskars and Gerber brands, emphasizing agility, market proximity, and accountability after a recent legal and operational split from the Vita business area.

• Business areas now operate independently with their own CEOs, enabling faster execution and tailored growth strategies.

• The split enables more transparent capital allocation, sharper target setting, and improved financial disclosures, with full legal separation expected by the end of Q1.

• Full business accountability and end-to-end responsibility have been established, improving flexibility and capital allocation.

• The group maintains shared services for efficiency, but business areas are empowered to make market-specific decisions and investments.

Financial performance and resilience

• Business Area Fiskars achieved net sales of €530.9M and a comparable EBIT of €69.1M for LTM Q3 2025.

• Fiskars BA features a lean cost structure, asset-light balance sheet, and resilient business model, maintaining double-digit profitability despite a 3.7% sales decline.

• Demonstrated high SG&A efficiency and robust EBIT margin despite a -3.7% net sales decline.

• Maintained strong cost control and profitability even during challenging market conditions.

• Strategic pricing and operational efficiency have offset tariff impacts, with continued focus on mitigating direct and indirect tariff effects.

Market presence, positioning, and growth strategy

• Present in over 40 markets, Fiskars BA is well-diversified geographically and by customer base, with no single retailer accounting for more than 5% of sales.

• Holds leading positions in garden cutting, scissors, and outdoor tools, with over one billion Classic Scissors sold globally.

• The business is expanding into new growth areas such as urban gardening, pet care, and power tools, leveraging core cutting expertise.

• Innovation pipeline has more than doubled in 20 months, with new launches like the Ultra Axe and power tools targeting higher-value segments.

• Accelerated retail expansion, increasing shop-in-shop fixtures in the U.S. from 0 to over 200 in 12 months.