Formula One Group (FWONA) Goldman Sachs Communicopia + Technology Conference 2025 summary

Strategic priorities and recent developments

• Closed the acquisition of MotoGP and advanced the Liberty Live bid, aiming for effectiveness by year-end, subject to SEC timing.

• Focused on operational integration and commercialization of MotoGP, including expanding its fan base and entertainment value.

• Pursued geographic diversification for MotoGP, adding races in Brazil and Buenos Aires, and targeting more accessible locations.

• Leveraged experience from Formula One to accelerate sponsorship and media rights growth for MotoGP.

• Continued investment in organizational expertise, particularly in commercialization, with incremental cost increases expected.

MotoGP growth and monetization strategies

• Emphasized three revenue pillars: local promoters/races, media rights, and sponsorship, with immediate focus on building a skilled team.

• Enhanced hospitality and race experiences, aiming for higher financial impact from local promoters over time.

• Sought to broaden the sponsorship base beyond endemic partners, leveraging Formula One relationships for faster progress.

• Media rights strategy targets expanding reach and monetization, capitalizing on a passionate fan base without overpricing.

• Team payments in MotoGP are more fixed and predictable, with strong existing relationships and lower cost structures than Formula One.

Formula One expansion and commercial focus

• U.S. media rights negotiations are advanced, with a focus on holistic partnerships that drive fan engagement and monetization.

• Internationally, renewed deals in Brazil and Canada, seeking partners who enhance content access and sponsor interaction.

• Sponsorship demand remains strong, with opportunities for new categories and tiered offerings, especially through events like Las Vegas.

• Race promotion deals emphasize both financial returns and improved fan experiences, including facility upgrades and expanded Paddock Club capacity.

• Las Vegas Grand Prix profitability is improving due to refined pricing, capacity management, and better cost controls.