Gartner (IT) BofA Securities 2026 Information & Business Services Conference summary

Client value proposition and competitive moat

• Focuses on helping senior executives solve complex, multidimensional challenges with proprietary research and expert insights.

• Over 2,400 experts and extensive proprietary data create a strong competitive moat against AI-generated general advice.

• Clients value independent, objective, and unbiased insights, especially for confidential or non-public issues.

AI integration and impact

• AI is a major topic, with about 40% of 2025 content and client interactions related to it.

• AskGartner, a GenAI-powered tool, enhances user experience and retention by providing natural language answers and content recommendations.

• GenAI improves internal efficiency, including sales training and client meeting preparation, freeing up resources for higher-value activities.

• AI adoption is seen as both a client demand driver and an internal productivity booster.

Analyst role and client engagement

• Human experts remain central, providing depth and context beyond what AI tools can deliver.

• AskGartner enables clients to access information faster, allowing deeper, more impactful conversations with analysts.

• Client engagement increased in 2025, with higher usage of digital tools and consistent conference attendance.