Giftify (GIFT) Registration filing summary

Company overview and business model

• Operates Restaurant.com, a leading digital deals platform for restaurants, and CardCash, a major gift card exchange acquired in December 2023.

• CardCash enables buying and selling of unused gift cards from over 1,100 retailers, offering both B2C and B2B services.

• Restaurant.com provides discounted certificates and dining passes to consumers and businesses, leveraging a database of 6.2 million customers.

• CardCash offers branded exchange partnerships, fraud prevention technology, and white-label solutions for major retailers.

• The company is expanding its focus to broader gift-oriented services, reflected in its recent name change to Giftify, Inc.

Financial performance and metrics

• CardCash acquisition valued at $26.7 million, including $24.4 million in stock, $750,000 cash, and $1.5 million in notes.

• CardCash reported a 13.3% gross margin across four revenue streams, aiming for 19% in 2024.

• Restaurant.com B2C division accounted for 45% and B2B for 55% of gross revenue in 2023.

• CardCash's branded exchanges with Amazon and Mastercard generated $1.9M and $1.8M in revenue, respectively, in 2023.

Use of proceeds and capital allocation

• Net proceeds will fund marketing, product development, general administration, debt retirement, and other corporate purposes.

• Additional details on use of proceeds may be provided in future prospectus supplements.