Grindr (GRND) Goldman Sachs Communacopia + Technology Conference summary

Platform evolution and user engagement

• Serves 14 million monthly active users in 190 countries, evolving from a casual dating app to a broader social network for the gay community.

• Now a primary source for health information and community updates in 40-50 countries, including home delivery of HIV tests.

• Users are highly engaged, generating 121 billion chats in 2023 and spending over an hour daily in-app, with engagement rising, especially among Gen Z.

• Focuses on building features that add value and drive voluntary monetization, rather than limiting free experiences.

• Community-driven approach helps users connect across generations and geographies, fostering a sense of belonging.

Strategic priorities and product roadmap

• Core product improvements include enhancing casual connections (Right Now), expanding dating/relationship features, and integrating AI for better user experience.

• Five new à la carte features planned to boost both user experience and monetization.

• Extension opportunities target health and wellness, travel, and local discovery, leveraging partnerships for distribution.

• AI-driven matching and user experience enhancements are in development, with long-term plans for global matchmaking and personalized features.

• Localization and tailored pricing strategies are being implemented to drive international growth, especially in Latin America and Asia.

Monetization and advertising strategy

• Monetization focuses on creating user value first, then introducing paid features, as seen with the Albums product.

• New features are designed with built-in monetization potential, but initial focus is on engagement and virality before revenue extraction.

• Advertising accounts for 15% of revenue, with plans to modernize ad units, increase ad loads, and grow ad revenue in line with core product growth.

• Exploring lower-priced, ad-free tiers for specific user segments, such as students.