Haleon (HLN) 21st Annual dbAccess Global Consumer Conference 2024 summary

Regional overview and growth strategy

• EMEA and LATAM represent 44% of the global population and account for 40% of company revenues, with GBP 4.5 billion in annual sales across 100+ markets and a workforce of 12,000 employees.

• The region is organized into seven business units, supported by 13 integrated factories, with LATAM fully supplied internally.

• Growth is driven by a balanced portfolio: one-third of revenues from oral health, nearly a quarter from pain relief, and strong positions in respiratory health and VMS.

• Power brands account for 68% of regional revenue, complemented by local growth brands with strong heritage in specific markets.

• Organic revenue growth in EMEA & LATAM reached 12.6% in 2023, supported by net revenue management and operational efficiencies.

Brand and category performance

• Leading positions in pain relief (Panadol, Voltaren), oral health (Sensodyne, Parodontax), and VMS (Centrum), with double-digit growth in key brands.

• Parodontax achieved double-digit growth over three years, with 20% growth in Q1, driven by expert engagement and expanded access.

• Panadol delivered double-digit growth, offering solutions across all life stages and reinforcing trust during the COVID period.

• Centrum expanded in emerging markets through geo-expansion, increased activation, and tailored products for low-income consumers, achieving market leadership in Brazil and launches in Egypt.

• Local brands like Be-Total (Italy) and Grand-Pa (South Africa) maintain strong consumer loyalty and market leadership.

Go-to-market and channel strategy

• Pharmacy is the dominant channel, accounting for over 60% of revenues and nearly double the size of the next competitor.

• Mass market represents over 30% of revenues, with top-tier supplier status in more than 60% of markets.

• Digital commerce is under 10% of revenues, limited by regulatory and digital maturity differences across countries.

• Shopper Science Lab and advanced analytics optimize category growth and shopper experience in both pharmacy and mass market channels.

• Pharmacist engagement and education are key, with 80% of pharmacist recommendations leading to purchases.