Heineken (HEIA) UBS Global Consumer and Retail Conference summary

Leadership and strategy

• CEO transition is ongoing, with the supervisory board prioritizing the search and maintaining focus on the EverGreen 2030 strategy, emphasizing execution and operationalization by the executive team.

• The EverGreen 2030 strategy involves targeted market segmentation, increased focus on global brands, and the integration of digital marketing capabilities through an in-house AI-driven agency.

• Resource allocation is now more intentional, prioritizing markets and portfolio segments based on growth potential and consumer lifecycle relevance.

Financial guidance and performance

• Organic EBIT growth guidance for the year is set at 2%-6%, reflecting macroeconomic uncertainties and a shift to dynamic, trigger-based planning.

• Revenue per hectoliter in Europe grew 1.4% despite inflation, with pricing set below inflation to support consumer recovery and brand investment.

• Return on invested capital is now a key metric, incorporated into long-term incentives for top leaders and operationalized through working capital and CapEx management.

• Capital expenditures are being reduced as major capacity investments in Brazil, Vietnam, and Europe are completed, with digital investments peaking and now stabilizing.

Digital transformation and operational efficiency

• Early-stage harmonization of IT and ERP systems is underway, with digital applications already enabling frontline and back-office efficiencies.

• Brewery network connectivity allows for real-time knowledge transfer and automation, with digital marketing and shared service centers expanding in 2026.

• Approximately 35%-40% of the digital transformation target has been achieved.