Hemnet Group (HEM) AGM 2025 presentation summary

Business highlights

• Sweden's leading property platform with over 2.9 million unique weekly users in 2024, a 2% increase from 2023.

• Ranked as the third strongest commercial media platform in Sweden, with a 5% increase in weekly reach year-on-year.

• Users average 3.2 sessions per week, and the platform generates over 40 million visits per month.

• Listings receive 16 times more clicks than the second-largest portal.

Financial performance

• Net sales grew by 38.8% year-on-year to SEK 1,394.6 million in 2024.

• Average revenue per listing (ARPL) increased by 42.1% to SEK 6,382.

• EBITDA margin reached 51.6%, with EBITDA at SEK 719.8 million.

• Net sales, ARPL, and EBITDA have shown strong compound annual growth rates since 2017.

• Long-term targets include 15-20% annual net sales growth and an adjusted EBITDA margin above 55%.

Capital allocation and shareholder returns

• Over SEK 1.4 billion returned to shareholders via dividends and buybacks since 2022.

• In 2024, 1,276,528 shares were repurchased for SEK 449.8 million.

• Proposal to cancel 1,209,261 treasury shares repurchased as of March 2025.