The 38th Annual Roth Conference
Logotype for IMAX Corporation

IMAX (IMAX) The 38th Annual Roth Conference summary

Event summary combining transcript, slides, and related documents.

Logotype for IMAX Corporation

The 38th Annual Roth Conference summary

24 Mar, 2026

Strategic goals and partnerships

  • Focus on strengthening filmmaker-studio relationships, leading to a robust film backlog and deeper collaboration on projects filmed specifically for IMAX.

  • Emphasis on enhancing the unique IMAX experience through technology investments in cameras, sound, and visuals.

  • Expansion of partnerships with major studios and streaming platforms, including exclusive projects with Apple, Amazon, and Netflix.

  • Filmed for IMAX strategy has evolved to offer varying levels of exclusivity, maximizing box office performance and flexibility.

Box office outlook and content strategy

  • Confident in achieving a $1.4 billion global box office target for the year, supported by a strong film slate and higher indexing.

  • Increasing number of films expected to gross over $1 billion, with notable titles like Super Mario, Star Wars, and Dune.

  • Local language content now represents a quarter of box office, with a target of 75 local language titles this year, mostly outside China.

  • Alternative content, such as sports and concert films, is projected to grow 20%, attracting new audiences and increasing theater utilization.

Global expansion and market penetration

  • Addressable market estimated at 4,500 locations worldwide, with current penetration at 1,800 locations in 91 countries.

  • Significant growth opportunities in under-penetrated markets like Japan (40%), India (<25%), Australia (11%), Germany (<20%), and France (30-40%).

  • Expansion into new countries and local language markets, including the first Brazilian title and increased presence in Latin America.

  • Second screen opportunities in major cities like New York and Chicago are being actively pursued to meet demand and optimize scheduling.

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