Ingersoll Rand (IR) Wells Fargo 2024 Industrials Conference summary

Market trends and regional performance

• Americas remain the strongest region, with Europe stable and China facing ongoing headwinds due to economic conditions and large project comparisons.

• End markets show relative stability, with Q2 trends similar to Q1; easier comps expected in the back half of the year.

• Marketing Qualified Leads (MQLs) and project funnels remain healthy, indicating continued activity and momentum.

Demand generation and digitalization

• Demand generation engine, in place for nearly a decade, produces over 6,000 MQLs weekly, providing strong market visibility and competitive differentiation.

• Digital marketing tools and a database of five million contacts enable targeted, scalable lead cultivation across segments.

• Conversion rates: about 30% of MQLs become sales qualified leads, and 30% of those convert to orders within 6-8 weeks.

• Demand generation is a key source of revenue synergy, especially with recent acquisitions like ILC Dover.

Strategic use of microtrends

• A dedicated corporate team tracks 100 microtrends daily, identifying growth pockets and aligning technology to new opportunities.

• This approach has driven growth in clean energy, water, and EV battery markets, with teams pivoting quickly to capitalize on emerging trends.