Integral Ad Science (IAS) 18th Annual Emerging Technology Summit summary

2024 performance and business momentum

• Achieved 14% growth and 40% EBITDA in Q4, with double-digit growth across measurement, optimization, and publisher lines.

• Publisher business grew 30% year over year, driven by CTV platform Publica and product innovation.

• Strength observed in retail, CPG, and financial services verticals in Q4 after previous softness.

• Full-year 2024 results were strong, setting a positive outlook for 2025.

Key customer segments and market expansion

• 86% of revenue comes from Fortune 500 brands, focusing on media quality verification and fraud prevention.

• Expanding into mid-market and Fortune 1000 with performance marketing products and dedicated sales/support teams.

• Investments in automation, self-service, and simplified performance products to drive efficiency and ROI.

• International revenue accounts for 31%, with growth in EMEA, APAC, LATAM, and new market entry in China.

Product innovation and technology

• Launched Total Media Performance and Total Visibility to optimize programmatic buying and link media quality with cost and outcomes.

• First to market with pre-bid and post-bid solutions on Meta, now covering 45 content categories and 34 languages.

• AI and data science drive product accuracy, classification speed, and global scalability.

• AI used for dynamic optimization, language translation, and accelerating product roadmaps.