Ipsos (IPS) Investor Day 2026 summary

Strategic vision and transformation

• Aims to become the AI-augmented global market research leader, leveraging technology, data, and human expertise for enhanced, impactful solutions at scale.

• Six strategic choices: multi-specialist offerings, global-local strengths, speed, AI as a catalyst, access to real people, and value-added services.

• Focuses on productizing services, expanding into high-growth adjacencies, and maintaining leadership in key markets like the US and China.

• Emphasizes a renewed, business-centric leadership team, a culture of collaboration, integrity, and client-centricity, and talent development.

• Transformation is supported by reskilling, leadership development, and a strong focus on commercial excellence.

Technology and AI integration

• AI and technology are central to future growth, enabling real-time data delivery, predictive analytics, and new service models.

• Platforms like Ipsos Digital and AI-powered solutions such as Creative Spark AI and PersonaBots drive speed and differentiation.

• Synthetic data, explainable AI, and human-in-the-loop approaches ensure data quality, transparency, and actionable insights.

• Over 1,000 tech professionals are building and deploying AI tools, with rapid adoption and productization underway.

• AI is used for data augmentation, imputation, and creating new client-facing agents, with ongoing expansion across service lines.

Service innovation and global managed services

• Launching six globally managed services in 2026, including creative assessment, innovation, packaging, and behavioral measurement.

• Productization and standardization of services aim for double-digit growth and several hundred million EUR in new revenue.

• AI is infused into new and existing services, enabling real-time diagnostics and large-scale data processing.

• Case studies show success in retaining and expanding major global clients through integrated, scalable delivery models.

• Behavioral Measurement and Data Integration & Analytics are highlighted as high-growth, differentiated offerings.