Jumia Technologies (JMIA) Q4 2024 earnings summary

Executive summary

• Achieved strong order and active customer growth in Q4 2024, with physical goods orders up 18% and active customers up 8% year-over-year, driven by robust up-country demand and successful Black Friday campaigns.

• Exited non-strategic markets South Africa and Tunisia, streamlining operations and incurring $1.3 million in exit costs.

• International sellers contributed 31% of gross items sold in Q4 2024, up significantly year-over-year, with 3.4 million items sourced mainly from China.

• Net Promoter Score rose to 63, up 17 points year-over-year, and 90-day repurchase rate improved by 375 basis points, reflecting enhanced customer loyalty.

• Operational efficiency improved through logistics investments and warehouse consolidation.

Financial highlights

• Q4 2024 revenue was $45.7 million, down 23% year-over-year in USD and 2% in constant currency; full-year revenue was $167.5 million, down 10% year-over-year but up 17% in constant currency.

• Q4 2024 GMV was $206.1 million, down 12% as reported but up 13% in constant currency.

• Adjusted EBITDA loss widened to $13.7 million in Q4 2024 from $0.6 million in Q4 2023; full-year Adjusted EBITDA loss was $51.3 million.

• Loss before income tax from continuing operations was $17.6 million in Q4 2024, up 3% year-over-year; full-year loss before income tax was $97.6 million, down 1% year-over-year.

• Liquidity at year-end was $133.9 million, including $55.4 million in cash and $78.6 million in term deposits and other financial assets.

Outlook and guidance

• 2025 guidance projects physical goods orders to grow 15–20% year-over-year, with GMV between $795 million and $830 million, representing 10–15% growth excluding FX impacts.

• Loss before income tax expected to improve to between negative $65 million and negative $70 million, a 28–33% year-over-year reduction.

• Q1 2025 trends show continued order growth and cost discipline, supporting confidence in guidance.