Kia (000270) Investor Day 2025 Presentation summary

Corporate vision and strategy

• Pursues a brand purpose centered on movement inspiring ideas, with a vision to be a sustainable mobility solutions provider focused on progressive, bold, simple, and responsible values.

• Implements Plan S, emphasizing planet, people, and profit, and a customer-centric, people-focused culture.

Brand transformation and growth

• Achieved record business performance in 2024, driven by a total brand transformation and relaunch.

• Global brand value reached $8.1B in 2024, up 15% YoY, with significant growth in high-income and Gen Y/Z customer segments.

• Dealer network strengthened, with annual sales per dealer up 29% and more dealers exceeding 1,000 units sold.

• Improved business structure with reduced incentives and higher transaction price-to-MSRP ratios.

• Residual value of vehicles increased, with Telluride winning the J.D. Power Residual Value Award for four consecutive years.

Electrification and product strategy

• Expanded hybrid and EV lineups, with hybrid sales targeted to double by 2030 and new models entering the pickup segment.

• EV lineup includes award-winning models (EV6, EV9, EV3), with a focus on mass adoption and region-specific strategies.

• Enhanced EV customer experience through digital channels, dedicated stores, and advanced digital features.

• SDV (Software Defined Vehicle) strategy advances with in-house software, AI, and next-gen E/E architecture.