LiveRamp (RAMP) Proxy filing summary

Executive summary

• LiveRamp has become the first independent ad tech partner to connect conversion data to OpenAI's conversion API, initially for select U.S. clients, with European expansion planned soon.

• The partnership enables advertisers to link chatbot interactions to real-world purchases, providing independent verification of ad effectiveness.

• The collaboration is expected to scale as more advertisers join OpenAI's platform, with the first advertiser going live imminently.

• LiveRamp's transaction data integration mirrors its work with Meta, Google, and TikTok, using encrypted connections and hashed identifiers to protect privacy.

• The partnership is seen as a precursor to broader integrations, such as clean room solutions, as the relationship develops.

Voting matters and shareholder proposals

• Shareholders will be asked to vote on the proposed acquisition of LiveRamp by Publicis, with details to be provided in the definitive proxy statement.

• Investors are urged to review the proxy statement and related SEC filings before making voting decisions.

Board of directors and corporate governance

• Publicis, LiveRamp, and their respective directors and executive officers may be deemed participants in the proxy solicitation for the proposed transaction.

• Information on directors, executive officers, and their security holdings will be disclosed in the proxy statement.