Luvu Brands (LUVU) Q4 2025 earnings summary

Executive summary

• Designs, manufactures, and markets lifestyle brands including Liberator, Jaxx, and Avana, with a vertically integrated facility in Atlanta, GA.

• Direct-to-consumer sales grew 16% year-over-year, offsetting a $1M decline in wholesale, resulting in flat total net sales at $24.7M for FY2025.

• Net loss increased to $449K ($0.01/share) from $399K in FY2024, mainly due to higher operating expenses and flat sales.

• Amazon accounted for 34% of net sales in FY2025.

Financial highlights

• Net sales: $24.7M in FY2025 vs. $24.6M in FY2024.

• Gross profit margin decreased to 26% from 27% year-over-year.

• Operating expenses rose 3% to $6.1M, mainly from higher facilities and personnel costs.

• Adjusted EBITDA was $393K, down from $610K in FY2024.

• Cash and cash equivalents at year-end: $735K, down from $1.03M.

Outlook and guidance

• Plans to keep capital expenditures under $100K in FY2026, funded by equipment loans and operating cash flow.

• Intends to shift more high-volume production to lower-cost international manufacturers.

• Focus on expanding direct-to-consumer channels and new product introductions.