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Mavi Giyim Sanayi ve Ticaret (MAVI) Q1 2025 earnings summary

Event summary combining transcript, slides, and related documents.

Logotype for Mavi Giyim Sanayi ve Ticaret A.S.

Q1 2025 earnings summary

3 Feb, 2026

Executive summary

  • Consolidated sales reached TRY 8.273 billion in Q1 2024, up 20% year-on-year, with 89% of revenue from Turkey and retail and online sales growing 26% and 23%, respectively.

  • EBITDA grew 49% to TRY 1.984 billion, with a margin of 24%, and net income surged 127% to TRY 969 million.

  • Strong customer acquisition continued, with 409,000 new customers in Q1 and active loyalty program members reaching 5.7 million.

  • International revenue declined 5% in constant currency, mainly due to macro headwinds and wholesale exits in Canada.

  • Continued investment in brand, customer experience, omni-channel, CRM, and digital transformation supported performance.

Financial highlights

  • Gross margin improved to 52.5%, up 650 basis points year-on-year, aided by efficient sourcing and minimal markdowns.

  • Operating profit nearly doubled to TRY 1.66 billion, with operating margin rising to 20.1%.

  • Operational cash generation exceeded TRY 2 billion, with a 105% cash conversion rate and net cash position of TRY 5.27 billion by April end.

  • CapEx in Q1 was TRY 220 million, mainly for store expansion and digital investments, with a CapEx to sales ratio of 2.7%.

  • Cash and cash equivalents at period end totaled TRY 6.45 billion.

Outlook and guidance

  • FY2024 guidance unchanged: consolidated sales growth of 70% ±5% (excluding IAS 29), EBITDA margin of 20% ±0.5% exc. IFRS16, and 23.5% ±0.5% inc. IFRS16.

  • Net 15 new store openings and 10 expansions planned in Turkey retail, with CapEx to sales ratio expected at 5% including new headquarters investment.

  • Early Q2 shows continued positive sales momentum, with May retail and online sales up 74% and 73%, and Eid holiday in June driving further growth.

  • Management expects some normalization in growth rates but remains confident in exceeding 15-20% volume growth.

  • Net cash position anticipated to increase.

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