MEDS Apotek (MEDS) ABGSC Investor Days summary

Leadership and management

• Executive team includes experienced professionals with backgrounds in strategic management, finance, and e-commerce, including prior roles at Boingo, Babyshop, and EY.

• Board of Directors features industry veterans from companies such as Goldman Sachs, Postnord, and Apoteket.

• Founders and management possess strong expertise in technology and pharmaceuticals.

Market position and growth

• Achieved rapid growth, doubling online pharmacy market share in Sweden from 2020 to 2024.

• Net sales reached SEK 972m with a 39% CAGR from 2020 to 2024.

• Exceeded 1 million active customers and SEK 1 billion in annualized net sales.

• Swedish market is a European leader in online prescription medicine sales, with high online penetration.

Business model and technology

• Operates a proprietary technology platform with 100% in-house development, enabling cost efficiency and flexibility.

• Logistics are semi-automated and scalable, with further expansion planned for 2026.

• E-commerce model offers significant environmental benefits and superior customer convenience compared to physical stores.