Mercedes-Benz Group (MBG) Investor presentation summary

Market leadership and brand strength

• Holds over 24% market share in the premium segment above RMB 400k and over 30% in large luxury sedans above RMB 1m, leading in transaction price and residual value among premium OEMs.

• Recognized as the most valuable luxury automotive brand globally, with a $50.1 billion brand value and high customer satisfaction ratings.

• Maintains a 7 million customer base in China, with 6 million app users and 2.4 million monthly active users.

Product and technology innovation

• Accelerates product pipeline with over 40 new models (ICE and BEV) from 2025 to 2027, including seven China-exclusive models.

• Launches advanced AI-powered features, immersive entertainment, and seamless integration of top Chinese apps.

• Rolls out MB.OS across all drivetrains, with L2/L3 ADAS and industry-leading safety standards co-developed with Momenta.

Operational excellence and cost optimization

• Achieves significant cost reductions: >-10% local material cost, >-20% variable production cost, and -20% fixed cost by 2027 vs. 2024.

• Streamlines production with flexible capacity, local-for-local sourcing, and best-cost country strategies, targeting 2.2m units by 2028.

• Battery costs reduced by 30% for new BEV platforms, aiming for BEV/ICE margin parity by decade's end.