Mobivity (MFON) 17th Annual LD Micro Main Event Conference 2024 summary

Strategic shift and business focus

• Transitioned from legacy loyalty marketing to a 100% focus on Connected Rewards, a performance marketplace for incentivized user engagement targeting a larger, higher-value market.

• Connected Rewards leverages relationships with major brands and unique technology to drive engagement between digital and brick-and-mortar environments.

• The platform operates a three-sided marketplace: brands, mobile game developers, and consumers, with Mobivity facilitating interactions.

• Deployed across 20,000 brand locations in the US, with strong results from large brands and a significant addressable market in mobile gaming and loyalty programs.

• Divested legacy marketing solutions to fully concentrate on the new business model.

Product offerings and engagement model

• Offers are delivered through omnichannel methods, including email, SMS, in-app, social, and physical signage, providing real-world rewards for digital engagement.

• Three core solutions: in-brand rewards (offers within brand channels), in-game rewards (offers within mobile games), and driving new users to brand loyalty programs.

• Programs are free for brands, with Mobivity reimbursing 100% of the reward cost, and generate revenue per user interaction.

• Engagement rates are significantly higher than traditional offers, with a 35x performance increase when games are added to offers.

• Programs drive higher basket sizes, more frequent visits, and increased loyalty app usage.

Technology, data, and competitive advantages

• Fully compliant with privacy regulations, using proprietary identifier technology and API-based integrations for ease of adoption.

• Enables brands to build robust first-party data sets for optimization and geo-targeting, with a seamless, native customer experience.

• Integrated with major mobile game publishers and 90% of US point-of-sale systems, facilitating broad reach and easy onboarding.

• Zero cost to brands, immediate revenue recognition, and measurable ROI distinguish the platform from competitors.