Mysafety Group (SAFETY) Q2 2025 earnings summary

Executive summary

• Sales increased by 8.5% year-over-year for January–June 2025, with significant improvement in operating results and strong cash flow reflecting realized cost savings of SEK 25–30 million.

• Transformation initiatives, including system upgrades and staff reductions, have driven efficiency and set the stage for further growth across Sweden, Finland, and Norway.

• The B2C insurance segment accounts for all group revenue, with operating profit rising sharply to SEK 33.9 million in H1 2025 from SEK 1.5 million a year earlier.

• Recurring revenues (ARR) represented 91.5% of Q2 sales, and customer satisfaction improved to 4.7/5 on Trustpilot.

Financial highlights

• Net sales for H1 2025 were SEK 166.9 million (up from SEK 153.9 million), and Q2 sales were SEK 82.7 million (up from SEK 78.1 million).

• Operating profit (EBIT) for H1 was SEK 6.2 million (vs. -24.7 million), and for Q2 SEK 2.3 million (vs. -6.4 million).

• Net result for H1 was SEK -1.0 million (vs. -20.3 million), and for Q2 SEK -1.8 million (vs. -0.3 million).

• Earnings per share for H1 was SEK -0.05 (vs. -1.35), and for Q2 SEK -0.09 (vs. -0.01).

• Cash flow from operations before working capital changes was SEK 28.97 million in H1 (vs. -6.72 million).

• Cash and cash equivalents at period end were SEK 67.6 million (vs. SEK 27.1 million).

Outlook and guidance

• Management expects continued profitable growth, with further cost savings from IT platform upgrades to become evident from Q4 2025.

• The company remains on track to meet its financial targets for 2027: SEK 500 million in sales and a 20% EBITDA margin.