Nature's Sunshine Products (NATR) Small-Cap Growth Virtual Investor Conference summary

Company overview and market position

• Over 50 years of experience, operating in 40+ global markets with a portfolio of 800+ products.

• Fully integrated model with in-house R&D, sourcing, testing, and manufacturing.

• Asia Pacific is the largest region (45% of business), followed by North America (31%) and Europe (just under 20%).

• Focus on premium consumers who value ingredient quality, transparency, and trust.

• Differentiated by direct sourcing, rigorous testing, and high third-party certifications.

Product portfolio and innovation

• General health products make up just under 40% of sales, gut health 23%, and cardiovascular 20%.

• 82% of products are manufactured in a Utah facility with advanced certifications (ISO, USDA Organic, TGA).

• 5,400 sq ft research center develops next-generation products with PhD-led teams.

• Recent launch of the Power Line (Power Greens, Power Meal, Power Beets) was the most successful in Europe.

• Power Greens uniquely contains two full servings of vegetables per serving.

Go-to-market strategy and digital transformation

• Omni-channel approach: specialty retailers (30%), health practitioners (25%), direct-to-consumer digital (25%), influencers/social sellers (20%).

• Three core strategies: Digital First (drive digital sales), Field Energy (recruit/develop sellers), Brand Power (customer acquisition/innovation).

• Digital sales in North America targeted to reach 50% in 3-5 years; Q1 digital sales grew over 30%.

• Subscribe and Thrive autoship program drives repeat orders, now 25% of North America sales.

• China operates a 100% digital live-streaming sales model; Europe uses omni-channel with 300+ physical locations.