New Bubbleroom Sweden (BBROOM) Q2 2025 earnings summary

Executive summary

• Net sales declined by 6.1% year-over-year due to tough market conditions, but the company achieved its second-best quarterly result through disciplined cost control and lower return rates.

• EBITDA for the quarter was SEK 5.3 million, down from SEK 6.3 million, as cost efficiencies and lower return rates partially offset market pressures.

• Geographic expansion continued with new e-commerce sites launched in the Netherlands, Belgium, and Germany.

Financial highlights

• Q2 net sales were SEK 126.7 million, a 6.1% decrease year-over-year; gross profit was SEK 84.2 million, down 9.7%.

• Q2 gross margin was 66.5% (down from 69.1%); H1 gross margin at 64.8% (down from 67.4%).

• Q2 EBITDA was SEK 5.3m (down from SEK 6.3m); EBIT SEK 2.8m (down from SEK 3.8m).

• Share of own brands in assortment increased to 72.1% in Q2.

• Inventory as a percentage of LTM sales was 14.1% at quarter-end.

Outlook and guidance

• Strategic focus remains on profitable growth, cost control, and operational scaling, with plans to migrate Nordic e-commerce sites to Shopify in Q3.

• Ongoing analysis of further geographic expansion opportunities.