New Wave Group (NEWA) SEB Nordic Seminar presentation summary

Business overview and strategy

• Operates internationally with high decentralization, focusing on Corporate, Sports & Leisure, and Gifts & Home Furnishings segments.

• Targets 10–20% annual growth (5–10% organic) and a 20% operating margin over an economic cycle.

• Maintains a solvency target of at least 40% and operates in 29 countries with 2,500 employees.

• Brands are distributed across promo and retail markets for risk diversification.

• Strategic acquisition of Cotton Classics strengthens Central European presence and B2B e-commerce capabilities.

Financial performance

• Net sales for the rolling 12 months reached SEK 9,702 million with an operating profit of SEK 1,168 million and a 12.0% margin.

• Equity ratio stands at 52.0% as of September 2025, with equity per share at SEK 50.1.

• Net debt increased to SEK 2,942 million, and cash flow from operating activities was SEK 119 million for Jan–Sep 2025.

• Dividend policy aims to distribute 40% of net profit to shareholders over a business cycle.

• Share price at year-end 2025 was SEK 114.20, with 35,000 shareholders.

Geographic and segment sales

• North America and Rest of Europe each account for 23–26% of net sales; Sweden 20–21%; Benelux 14%; other Nordics 11–12%; other countries 5%.

• One-third of net sales come from retail, two-thirds from promo channels.

• Most products are manufactured in Asia, with logistics coordinated for sustainability and cost efficiency.