Nokian Tyres (TYRES) Status update summary

Strategic vision and business positioning

• Launch of Hakkapeliitta 01 marks a major innovation in winter tire technology, reinforcing a leadership strategy in the winter segment.

• Focus on sustainable, value-driven growth with a lower risk profile and greater flexibility.

• Expansion into all-season, all-weather, forestry, and agricultural tire segments, with winter tires remaining the core.

• Investment of 3% of annual revenues into innovation, with 90% of new passenger car products focused on winter and all-season tires.

• Premium positioning in Nordics and North America, aiming to set a global benchmark for safety and flexibility.

Product innovation and technology

• Hakkapeliitta 01 is the world's first studded winter tire with On-Demand Grip, featuring adaptive base and Double Action Stud Technology that switches between ON and OFF modes based on temperature.

• Adaptive base construction adjusts stud behavior for optimal grip on ice and reduced road wear on dry roads, achieving up to 30% less road wear, 10% better ice grip, and 5% better wet grip compared to previous models.

• Noise levels are reduced by up to one decibel, enhancing ride comfort.

• Features include Aramid sidewalls for durability, 3D interlocking sipes for grip, SilentDrive acoustic foam for reduced cabin noise, and a tread compound with renewable materials.

• ELECTRIC FIT certification ensures compatibility with electric vehicles, tested over a decade.

Regulatory compliance and market readiness

• Exceeds new Traficom regulations requiring 15% less road wear for studded tires by 2027.

• Adaptive base technology enables compliance without sacrificing ice grip or safety.

• Market surveillance and standardized testing ensure ongoing compliance and performance.

• Launch includes 124 sizes, all EV-ready, with 24 sizes featuring SilentDrive technology.

• Available to dealers immediately and to consumers in the fall of 2026, targeting Nordic countries and North America.