Logotype for Online Brands Nordic

Online Brands Nordic (OBAB) Q2 2024 earnings summary

Event summary combining transcript, slides, and related documents.

Logotype for Online Brands Nordic

Q2 2024 earnings summary

13 Jun, 2025

Executive summary

  • Achieved record net sales of 77.9 MSEK in Q2 2024, up 31.9% year-over-year, with 32% organic growth.

  • Gross margin improved to 62.6% from 56.2% year-over-year, driven by unique products and efficient marketing.

  • EBITDA rose to 4.3 MSEK (5.5% margin), up 164% adjusted for prior year one-time effects.

  • Net result for the quarter was -1.6 MSEK, an improvement from -5.2 MSEK in Q2 2023.

  • All portfolio companies contributed to growth, with Bread and Boxers exceeding 50% growth and other brands over 25%.

Financial highlights

  • Net sales: 77.9 MSEK (Q2 2024) vs 59.2 MSEK (Q2 2023), +31.9%.

  • Gross profit: 48.9 MSEK (Q2 2024) vs 33.3 MSEK (Q2 2023); gross margin 62.6% (56.2%).

  • EBITDA: 4.3 MSEK (Q2 2024) vs 2.5 MSEK (Q2 2023); EBITDA margin 5.5% (4.2%).

  • EBIT: -0.7 MSEK (Q2 2024) vs -3.2 MSEK (Q2 2023); EBIT margin -0.9% (-5.4%).

  • Earnings per share: -0.07 SEK (Q2 2024) vs -0.23 SEK (Q2 2023).

Segment performance

  • Camagruppen (Trendcarpet, Hatshop) contributed 57.5% of Q2 sales; Bread & Boxers 18.1%; KitchenLab 18.5%.

  • Bread and Boxers grew over 50% in Q2; Trendcarpet, Hatshop, and KitchenLab each grew over 25%.

  • Sales outside Sweden increased, with Europe (ex-Nordics) at 32.4% and other Nordics at 23.5% of Q2 sales.

  • E-commerce accounted for 78.9% of Q2 sales, up 31.2% year-over-year.

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