Corporate presentation
Logotype for OptimizeRx Corporation

OptimizeRx (OPRX) Corporate presentation summary

Event summary combining transcript, slides, and related documents.

Logotype for OptimizeRx Corporation

Corporate presentation summary

24 Mar, 2026

Corporate profile and market position

  • Leading provider of technology solutions connecting life sciences, physicians, and patients to improve therapy adherence.

  • Operates the largest patient point-of-care network in the U.S., reaching most physicians and patients.

  • Employs about 130 staff across the U.S. and Croatia, with revenue per FTE exceeding $800K.

  • Listed on NASDAQ with a market cap of ~$111.3M, $23.4M in cash, and $25.7M in debt as of early 2026.

Technology and platform capabilities

  • Dynamic Audience Activation Platform (DAAP) delivers predictive, privacy-safe marketing across clinical and personal platforms.

  • Platform connects over 2 million healthcare professionals and 240 million patients, integrating with 300+ EHRs.

  • DAAP supports ~350 brands, covering 45% of the top 200 brands, with only 10% solution penetration.

  • DAAP deals typically range from $0.5M to $1.5M, leveraging AI for targeted marketing execution.

Market opportunity and growth drivers

  • U.S. pharma digital ad spend projected to reach $21.6B by 2026, with pharma accounting for nearly 90% of industry digital ad spending.

  • Current DAAP opportunity with existing brands estimated at $2B–$3B.

  • Platform addresses key pharma challenges: brand visibility, specialty medication shift, EHR overload, affordability, interoperability, and script abandonment.

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