Optimum Communications (OPTU) NewStreet Research and BCG Future of Connectivity Leaders Conference 2025 summary

Competitive landscape and strategy

• Aggressive competition from fixed wireless and fiber overbuilders, especially in income-constrained segments and regions with low household moves.

• Rebuilt brand reputation and trust, now winning awards for network quality and service.

• New leadership team and culture focused on disciplined execution and collaboration.

• Evolving go-to-market strategy to emphasize competitive pricing, transparency, and reliability.

• Multi-year network strategy tailored by region to maximize ROI and competitive positioning.

Product and service innovation

• Expanded product portfolio with mobile and new video packages, offering flexible and value-driven options.

• Bundling broadband, mobile, and video to enhance both acquisition and retention.

• Focus on customer needs and value, with tailored offerings for different consumption patterns.

Technology and operational transformation

• Stabilized core systems and tools, enabling effective sales and customer service.

• Leveraged AI and automation to personalize retention and care, improving customer and employee experience.

• Care channel now also serves as a sales channel, cross-selling products post-service resolution.