Perion Network (PERI) Raymond James TMT and Consumer Conference summary

Industry trends and macro environment

• Digital advertising is a trillion-dollar and growing sector, with increasing complexity across channels and platforms.

• Advertisers are shifting focus from brand awareness to ROI-driven channels and technologies, emphasizing measurable outcomes.

• Tension between CMOs and CFOs is driving demand for performance measurement across all advertising formats.

Platform strategy and product innovation

• Unified Perion One platform integrates multiple technologies, reducing inefficiencies and vendor costs for clients.

• AI-driven tools, including DCO and high-frequency trading algorithms, optimize creative and media buying for better yields.

• SODA, an AI algorithm for traffic shaping, improves inventory quality and yield for publishers and advertisers.

• The platform is evolving toward agentic advertising, where AI agents interact to achieve sales outcomes rather than focusing on CPCs.

Growth in emerging formats

• CTV segment grew 75% year-over-year in Q3, driven by performance algorithms and live event solutions.

• Digital Out-of-Home is becoming more programmatic and performance-driven, with a new player product positioning the company as an operating system for screens.

• Retail media grew 40% in Q3, leveraging location-based strategies to drive consumers back to physical stores.