Pihlajalinna (PIHLIS) CMD 2025 summary

Strategic direction and market outlook

• Focus shifts increasingly to private healthcare services, with public sector collaboration expected to grow gradually.

• Pihlajalinna positions itself as a committed partner for insurers, companies, and the public sector, aiming to be a healthcare reformer.

• The company develops cost-effective care pathways to control partner costs and drive its own growth and profitability.

• Technology and AI are leveraged to enhance customer and professional experiences and ensure efficient operations.

• Emphasis on a people-centric work environment to attract and retain top healthcare professionals.

Financial guidance and targets

• Medium-term targets: revenue at least €700 million, adjusted EBITA margin 12%, net debt/EBITDA below 2.5x.

• Dividend policy remains: at least 1/3 of annual EPS, considering capital structure and funding needs.

• Revenue expected to decrease by €115 million in 2026 due to expiring outsourcing contracts, but private services are growing faster than the market.

• Insurance partner sales have grown at a 25% CAGR from 2022–2024.

• Ongoing measures to strengthen profitability include pricing, process improvements, and expanding service offerings.

Business development and innovation

• Develops integrated, value-based care pathways using AI-driven tools for need-based customer guidance.

• Focus on partnerships with insurers, companies, and the public sector to co-create solutions and optimize care delivery.

• Digital services and automation are prioritized to improve efficiency and customer experience.

• Demonstrated ability to deliver cost-effective outsourcing and public sector solutions, with proven customer satisfaction (NPS 79–98).

• Operates in a growing market, with private and public healthcare segments expected to grow 3–4% annually through 2030.