Pinterest (PINS) Morgan Stanley Technology, Media & Telecom Conference summary

Business transformation and growth

• Achieved record highs in MAUs and engagement, with 2024 marking a transformative year and more than doubling revenue growth rate.

• Deep integration of AI across the platform has driven unique curation and shopping behaviors, resulting in best-ever product-market fit.

• 90%+ growth in clicks to advertisers in Q4, compounding effects from new features and performance ad platform launches.

• Gen Z now represents 40%+ of users, is the fastest-growing demographic, and sees the platform as a primary shopping destination.

• Broad-based growth across all demographics and geographies, with actionability and curation at the core of engagement.

AI and technology advancements

• AI powers every recommendation and ad, with GPU-enabled systems increasing relevancy by over 10 percentage points and further lifts from expanded context windows.

• Taste Graph has grown 75% in two years, enhancing personalization and user satisfaction.

• AI investments are focused on highly monetizable, unique use cases, driving both revenue and productivity improvements.

• 15% of codebase now generated through AI, supporting operational efficiency.

• Compounding flywheel effect as AI improvements drive better recommendations, more shopping, and advertiser engagement.

Advertiser and monetization strategy

• Performance+ AI automation suite launched, cutting campaign creation time by 50% and improving CPA by 20% in beta.

• Largest, most sophisticated advertisers have led adoption, with mid-tier and smaller businesses now being targeted for growth.

• Item-level and ROAS bidding introduced, enabling greater share of wallet and improved performance for advertisers.

• Monetization of shopping behavior is still in early stages, with significant untapped potential, especially internationally.

• Consistent share of wallet shift observed as advertisers adopt new tools and measurement capabilities.