Pixfam (PIXFAM) Q2 2025 earnings summary

Executive summary

• Divestment of Turkish subsidiary Sosyopix to its founders, shifting focus to a strategic partnership for photobook expansion in Turkey.

• Launch of a new photobook service in Turkey, leveraging Sosyopix's customer base and expertise from Swedish industry veterans.

• Streamlined operations and significant cost reductions, with a scalable customer acquisition strategy for the core app.

Financial highlights

• Net sales for Q2 2025 were SEK 23,184, down from SEK 28,525 in Q2 2024.

• EBITDA for Q2 2025 was SEK -63,957, an improvement from SEK -368,764 in Q2 2024.

• Operating loss (EBIT) for Q2 2025 was SEK -1,859,214, compared to SEK -1,665,521 in Q2 2024.

• Net loss after tax for Q2 2025 was SEK -7,373,871, significantly higher than SEK -1,847,274 in Q2 2024.

• Cash and cash equivalents at period end were SEK 3,845,590, up from SEK 126,898 a year earlier.

Outlook and guidance

• Focus on photobook market expansion in Turkey and the Middle East, with Sweden as the technology and production base.

• Continued development and optimization of the core app, with a proven, cost-effective user acquisition model.