Prudential Financial (PRU) Strategy update summary

Strategic foundation and market positioning

• Operates across asset management, retirement, group insurance, individual life, and international markets, leveraging a strong global brand and over 150 years of experience.

• Serves 50 million customers with $1.5 trillion in assets under management and returned ~$3B to shareholders in 2025.

• Integrated model provides scale, diversification, and a competitive moat through broad customer relationships and distribution reach.

Strategic priorities and execution

• Focusing on large, developed markets by reducing geographic footprint and exiting emerging markets.

• Concentrating growth in global retirement, asset management, and select protection businesses, targeting both organic and inorganic expansion.

• Optimizing capital deployment by strengthening capital-light businesses and improving product mix for efficiency.

• Aiming for $750M in pre-tax run-rate benefits by 2028 through enterprise redesign and increased operating leverage.

Growth opportunities and market trends

• Positioned to capitalize on demographic and savings trends in the U.S., Japan, and select European countries, which hold over 75% of OECD retirement assets.

• Addressing the growing retirement savings gap and increasing demand for financial advice, especially as populations age and shift assets to investments.

• Advancing leadership in retirement markets through annuity offerings, pension risk transfer, and longevity reinsurance.