QYOU Media (QYOU) Status Update summary

Update on public listing and communication

• Approval received for the draft Red Herring Prospectus, marking a major milestone toward final listing on the BSE Limited MSE Exchange, with the final prospectus and listing process expected to begin soon.

• Communication has been limited due to a quiet period, but a more proactive and regular flow of news and investor updates is planned as the listing nears and into 2026.

• Monthly or more frequent shareholder calls and updates are expected, with increased transparency and engagement.

• The company is preparing for a significant increase in PR and IR activities post-listing, including roadshows in India, Canada, and the U.S.

• Institutional investor interest is strong, with a QIB investment requirement ensuring at least 50% institutional participation in the IPO.

Strategic business focus and operational changes

• The business has fully pivoted to the creator economy and influencer marketing, divesting from broadcast and gaming units to focus resources on high-growth areas.

• Q3 marks the first quarter reflecting this renewed focus, with Q2 being the last to show drag from legacy businesses.

• Employee count now stands at approximately 145, following the shutdown of non-core units.

• The company is seeing increased demand for long-term agency-of-record deals and global campaigns, especially between the U.S. and India.

• Financial performance is expected to improve as legacy business drag is eliminated and capital is redeployed to core growth areas.

Market trends and growth outlook

• Influencer marketing and the creator economy are experiencing rapid global growth, with major brands like Unilever planning to allocate up to 50% of marketing spend to this area.

• India is highlighted as a key growth market, with projections of $1 trillion in consumer spending influenced by the creator economy by 2030.

• The company is well-positioned with established blue-chip clients and a global campaign footprint, aiming to expand further in North America, India, and new territories.

• M&A activity in the sector is increasing, with large agencies actively acquiring influencer marketing capabilities.

• Both revenue and profit margins are growing, with expectations for continued strong financial results and value creation.