Raymond Lifestyle (RAYMONDLSL) Investor Presentation Augusti 2024 summary

Brand strength and market position

• Ranked among India's top 10 strongest brands in 2024, with a legacy since 1925 and a leading presence in wedding and ceremonial attire for men.

• Holds the position of India's largest men's wedding wear company, targeting a 15% CAGR to reach 6-7% market share in the men's wedding wear segment by 2027.

• Recognized as the world's third-largest suit manufacturer and a leading player in branded textiles, apparel, and garment exports.

Strategic approach and growth drivers

• Pursues a three-pronged strategy: strengthen core (branded textile), accelerate growth (apparel garmenting), and build new categories (ethnic wear, innerwear, sleepwear, international retail).

• Expanding retail footprint with plans to add 650+ exclusive brand outlets (EBOs) and 300+ Ethnix stores over the next three years.

• Focuses on product and brand refresh, casualization, and premiumization to drive apparel growth.

New categories and market expansion

• Launching new categories such as Ethnix (ethnic wear), SleepZ (sleepwear), and Park Avenue innerwear to broaden product offerings.

• Ethnix targets both wedding and regular occasion wear, leveraging differentiated design and affordable pricing, with a multi-channel expansion strategy.

• SleepZ aims to organize the unbranded sleepwear market with attractive pricing and pan-India distribution.

• Park Avenue innerwear targets the semi-premium and premium segments, focusing on trendy designs and omni-channel distribution.