Root (ROOT) 27th Annual ICR Conference 2025 summary

Company background and founding vision

• Founded in 2015 to address consumer dissatisfaction with traditional insurance pricing based on demographics rather than driving behavior.

• Leveraged advances in data science and mobile technology to create a fairer, more transparent insurance experience.

• Focused on using smartphones to collect behavioral data and price risk more accurately.

• Launched first product in 2016, emphasizing a frictionless, digital-first customer journey.

Technology and distribution model

• Developed proprietary smartphone-based telematics, validated as highly predictive by third parties.

• Built a closed-loop data science and machine learning platform for risk assessment.

• Distribution includes direct-to-consumer mobile app and embedded partnerships with automotive platforms like Carvana.

• Flexible underwriting models enable seamless integration with vehicle sales and connected vehicles.

Competitive landscape and differentiation

• Competes with legacy insurers by focusing on technology and product innovation rather than marketing spend.

• Legacy competitors face challenges modernizing due to outdated systems and outsourced technical capabilities.

• Maintains a technological edge through in-house development and integration.