Skechers U.S.A. (SKX) Goldman Sachs 31st Annual Global Retailing Conference summary

Competitive positioning and brand strategy

• Focuses on delivering style, comfort, and quality at reasonable prices across diverse categories and demographics.

• Measures success by brand penetration in key areas rather than traditional market share.

• Sees itself as offering the best value in footwear due to breadth and innovation.

International market opportunities

• China experienced strong post-COVID growth but now faces short-term consumer headwinds; long-term optimism remains.

• India presents high demand and profitability, with regulatory hurdles easing and expectations for significant growth over 5–10 years.

• Southeast Asia, South America, and Europe are highlighted as major growth regions, with local challenges but strong brand awareness.

North America market and consumer trends

• Consumer demand remains strong, with value-oriented customers trading up to higher-priced, comfort-focused products.

• Back-to-school season started slow but finished strong, with notable online demand and ancillary purchases.

• Expects market conditions to remain stable into the second half, with continued focus on value and comfort.