Sun Communities (SUI) Citi’s Miami Global Property CEO Conference 2026 summary

Opening remarks and business transformation

• 2025 marked a transformational year with the sale of marinas, simplifying the business and strengthening the balance sheet.

• Reduced leverage led to credit upgrades from Moody's and S&P, enhancing financial flexibility.

• Returned over $1.5 billion of capital to shareholders and repositioned as a pure play MH RV company.

• Core manufactured housing and annual RV businesses show strong demand, limited supply, and high occupancy.

• Focus on long-term resident engagement and low turnover supports recurring, predictable rental income.

Strategic pillars and operational focus

• Strategy centers on disciplined capital allocation, operating platform optimization, and strategic investment in communities and digital capabilities.

• Emphasis on maintaining a strong balance sheet while pursuing value-enhancing growth.

• Ongoing optimization aims to drive consistency, accountability, and efficiency.

• Investments in digital infrastructure are intended to enable faster, data-driven decision-making.

• Approach is guided by feedback from the organization and a focus on thoughtful, risk-conscious implementation.

Data architecture and technology initiatives

• Recent ERP implementation provides greater data access and transparency, supporting better decision-making.

• Building a unified digital backbone and data lake to centralize and mine data for cross-functional insights.

• Enhancements in booking channels and customer journey, especially for RV, are expected to drive efficiency and revenue.

• Targeted marketing and revenue management optimization are enabled by improved data capabilities.

• AI adoption is currently focused on buying and partnering, with future potential for in-house development as data infrastructure matures.