Taboola.com (TBLA) Oppenheimer 27th Virtual Annual Technology, Internet & Communications Conference summary

Business evolution and strategic focus

• Aggressively growing demand and aiming to own the open web performance category since IPO.

• Formed major partnerships with Yahoo and Apple, positioning as an advertising-as-a-service provider for iconic consumer companies.

• Public company status drives accountability and transparency, strengthening relationships with publishers and advertisers.

• Operates a two-sided marketplace with full alignment between publishers and advertisers, focusing on mutual growth.

• Strategic investments in technology and AI to enhance publisher engagement and advertiser performance.

Yahoo and Apple partnerships

• Yahoo partnership provides unique data, supply, and demand, playing a key role in long-term strategic growth.

• Successful migration of Yahoo accounts, with budget goals set for H2 and ongoing cross-sell opportunities.

• Taboola Select launched to allow premium brands to access broader publisher inventory.

• Apple partnership seen as a significant endorsement, expected to become a major revenue contributor and attract premium brands.

• Yahoo deal likely influenced Apple partnership, enhancing credibility and scale.

Performance advertising and e-commerce

• Laser focus on performance advertising, aiming to fill a market gap for direct, CPA-driven campaigns on the open web.

• Max Conversion AI product rapidly adopted, now driving over 70% of revenue, with further AI enhancements planned.

• E-commerce seen as a high-intent, editorially driven opportunity, with publishers expected to expand into commerce.

• Retail media budgets expected to overflow into open web, benefiting from trusted publisher environments.