The Goodyear Tire & Rubber Company (GT) TD Cowen 9th Annual Future of the Consumer Conference summary

Strategic focus and operational transformation

• Refocused mission on being number one in tires and service, emphasizing basics and leveraging global teams.

• Implemented the Goodyear Forward Plan, improving cost fundamentals, plant efficiencies, and balance sheet health.

• Divested non-core businesses, generating $2.3 billion in proceeds used to reduce debt and strengthen financial position.

• Enhanced governance and streamlined decision-making to accelerate product development and reduce complexity.

• Ongoing restructuring in EMEA, shifting production footprint from Western to Eastern Europe and focusing on upper-tier products.

Innovation and technology leadership

• Advanced tire intelligence and sensing technology integrated with connected vehicles, improving safety and performance.

• Focused on EV tire solutions, leveraging compounding expertise to address faster wear and noise reduction.

• Accelerated product development cycles using virtual engineering, reducing time-to-market and cost.

• Leveraged AI and digital tools, including Salesforce partnership, to optimize customer engagement and inventory management.

• Established global product development and tech centers to support rapid innovation and market responsiveness.

Market positioning and growth opportunities

• Achieved high win rates in EV OEM fitments, especially in Asia Pacific (nearly 80%), and strong positions in Europe and North America.

• Increased premium tire capacity by 10 million units, targeting higher rim sizes and profit pools.

• Implemented price increases in response to tariffs, maintaining competitiveness in premium segments.

• Strengthened first replacement sales channel, leveraging strong OEM relationships and high pull-through rates.

• Focused on asset-light CapEx and modernizing factories, with $1 billion allocated globally for upgrades.