The Interpublic Group of Companies (IPG) Barclays Communications and Content Symposium 2025 summary

Current trading and outlook

• 2025 organic revenue guidance is -2% to -1%, with a 4%-5% drag from major account losses, partially offset by underlying growth of 2.5%-3%.

• Tech and telco sector headwinds have lessened, with potential for growth this year.

• Healthcare remains a strong performer, while experiential and social influencer businesses are improving.

• Principal media buying in the U.S. is expected to benefit more in 2026 and beyond.

Merger with Omnicom and revenue synergies

• The merger is progressing on track, with significant focus on successful completion.

• Combining with Omnicom enables faster global expansion of principal media buying and leverages Acxiom’s data capabilities.

• The integration of Flywheel and Acxiom data sets will provide deep consumer insights and enhance retail digital ecosystem offerings.

• Geographic and healthcare business complementarities offer further cross-selling opportunities.

Cost synergies and talent retention

• $750 million in cost synergies are planned, including $200 million in salary savings, mainly from duplicative or non-client-facing roles.

• Efforts are underway to retain key talent, focusing on those in revenue-generating and client-facing positions.

• Decision-making around redundancies will prioritize strength and fit for the combined company.