The Lottery Corporation (TLC) Investor Day 2024 summary

Technology and Cybersecurity Initiatives

• Investment in advanced cyber defense tools, 24/7 monitoring, and ongoing cyber uplift programs ensure rapid threat response and operational resilience.

• Expansion of secure system access, data reduction, encryption, and tighter internal controls enhances resilience and recovery.

• Technology platforms are scalable, support unique digital and retail experiences, and reliably handle extreme transaction peaks.

• AI and customer data platforms are embedded to enable personalization at scale, optimize operations, and enhance customer engagement.

• Ongoing investment in cybersecurity, data, and AI underpins operational resilience and risk management.

Retail and Distribution Strategy

• Operates one of Australia’s largest retail networks, with nearly 4,000 outlets, supporting c.20,000 jobs and a strong franchise model.

• Retail model is low-cost, scalable, and adaptable, supporting both physical and digital growth.

• Focus on prominent branding, widespread availability, and customer-led diversification in high-traffic FMCG locations.

• Omni-channel remuneration models incentivize digital integration and support network delivery.

• New digital point-of-sale and modern lottery terminals to be rolled out over the next 2–3 years, enhancing omni-channel experience.

Product Portfolio and Innovation

• Maintains a balanced portfolio of base and jackpot games, with annual product or pricing changes to support growth.

• Powerball repositioning in 2018 and ongoing price adjustments have driven record jackpots and 22% CAGR in turnover since FY18.

• Base games provide revenue stability, while jackpot games drive spikes in engagement and sales.

• Product innovation is informed by global trends and customer data, focusing on sustainable, long-term growth.

• Instant scratchers are revitalized through gifting strategies and product mix adjustments, targeting younger demographics.