The Real Brokerage (REAX) 28th Annual Needham Growth Conference Virtual summary

Business growth and scale

• Achieved significant revenue growth, from $300 million in 2022 to a pace exceeding $2 billion, driven by agent acquisition and retention, and expansion into mortgage, title, and fintech products.

• Growth is primarily organic and inbound, with 85% of new agents coming from referrals and 15% from inbound inquiries.

• Private Label program enables small brokerages to join while retaining their branding, accounting for 15% of growth.

• Revenue churn among productive agents dropped to 1.4% in Q3, reflecting increased platform stickiness.

• Share purchase and referral programs incentivize agent loyalty and engagement.

Business model and agent value proposition

• Offers agents freedom, flexibility, and a technology suite that reduces costs and increases efficiency.

• Agents pay about half compared to traditional brokerages and benefit from a collaborative, non-competitive culture.

• Multiple monetization opportunities for agents, including referrals, title joint ventures, and becoming licensed loan officers.

• Focus on treating agents as small businesses and supporting their growth.

Technology and AI innovation

• Launched Leo, an AI assistant, initially for internal support, now handling 50% of support tickets.

• Leo is being developed for consumer-facing roles, able to nurture leads, pre-qualify buyers, and handle client communications 24/7.

• AI-driven automation reduced transaction processing time from two hours to two to three minutes of human labor.

• Leo integrates with a proprietary ARM system, ensuring seamless agent handoff and client management.

• Agents can monetize client interactions with Leo, with payments based on conversation minutes starting Q3 2026.