TKO Group (TKO) UBS Global Media and Communications Conference summary

Key learnings and priorities for 2025

• Merger of UFC and WWE in September 2023 affirmed with record revenues and EBITDA.

• Raised guidance multiple times, strong balance sheet, and robust free cash flow.

• KPIs show record highs in attendance, ticket sales, and pricing power.

• Sponsorship expected to reach $375 million in 2025, including digital.

• Focus on further integration, capital return program, and bullish outlook for 2025.

Sports rights and media landscape

• Demand for premium sports content is at an all-time high, driven by transition from linear to digital.

• Networks and streamers like Netflix, HBO, Amazon, and Apple are increasing focus on sports to retain subscribers.

• UFC and WWE offer year-round content, appealing to younger demographics (18-34).

• Willingness to split rights packages or add events to maximize value and reach.

• International rights for UFC sold territory by territory, with strong engagement and growth.

Netflix partnership and WWE

• Netflix deal for WWE is $5.2 billion over 10 years, providing stable, high-margin revenue.

• Netflix’s global reach (285 million homes) expected to boost WWE brand and sponsorships.

• Launch event on January 6th to feature major stars and special performances.

• Ongoing collaboration with Netflix on sponsorship and advertising, leveraging AVOD platform.

• WWE aims to grow sponsorship revenue to $1 billion by 2030.